Welcome to Niyama Wellness! We are a beauty and wellness retailer and wholesaler with a vision to deliver vegan, cruelty-free and wellness beauty products straight to your door.
But what the heck is a “Niyama”, anyway?!
So, we’re based on the five Niyamas of Patanjali’s Yoga Sutra. “Niyama” is a Sanskrit word meaning positive observations or duties. Niyamas are the teachings that encourage one to better themselves, with recommended activities and habits for healthy living and spiritual enlightenment.
These habits are:
Saucha - clarity
Santosha - contentment
Tapas - discipline
Svadhyaya - self-study
Ishvara Pranidhana - surrender
Our mission is to assist those who are looking to take the first steps towards more conscious consumption, or to aid somebody’s existing journey. We’ll introduce you to some incredible items from the world of ethical beauty, showing you just how easy it is to make the transition from products that might not be very animal-friendly, or maybe full of hidden chemicals that are bad for your skin, health and the environment. We’ll also encourage wellness for mind, body and spirit, drawing on the teachings of the Niyamas to guide you. Alongside our very own Niyama Wellness yoga balm blends, we carefully hand-pick luxurious items from like-minded creators.
And who's behind it? We’re Francesca and Gemma, BFF’s from Staffordshire, England with a shared passion for ethical beauty and healthy lifestyle choices. Francesca is a social media and marketing expert and ex-MUA, who loves to explore sustainable products, practice yoga and seek alternatives to shop-bought cosmetics. Francesca now lives in Paris and takes care of the digital side of the business.
Gemma has a background in health and wellness and loves to discover up and coming cruelty-free beauty products, as well as practising yoga and finding peace and happiness in the ‘now’. A self-confessed beauty addict who's soon to go back to her school books and embark on a herbal medicine course. Gemma holds down the fort at Niyama Wellness HQ in Stoke-on-Trent, and is the brains behind our best-selling Niyama Wellness yoga balms.
We hope that as a Niyama Wellness customer you’ll feel supported on your journey and find it easier to make ethical choices that take care of you, our animals and our planet.
For wholesale enquiries, drop us a private message.
Thanks, Francesca and Gemma